With the growing competitive scenario, marketing and product promotion strategies have also evolved. Most likely, you already have a website for fulfilling the said purpose, but you still need to be in sync with the technological advancements in the world of web marketing.
Some of the enterprise owners got their websites developed about a decade ago and have still not upgraded to the latest platforms. Well, old websites have more than one demerit. They usually don’t support the features and functionalities that the new websites do, and they are more prone to risks such as hacking and malware. In addition to it, those websites were made using HTML pages, Java sites, flash websites, ASP-based sites, among others. It’s truly a nightmare to update those sites to match the modern requirements.
Are you facing the same trouble with your website?
Does it all sound familiar to you? No need to worry at all. You can quickly transform your website to the WordPress platform using some elementary steps. We assume that you already know about WordPress, but in case you don’t, then just think of it as the most accessible and most convenient mode to build and maintain a website. If you want your website to look better and follow the current standards for web marketing, then it’s highly recommended that you should convert website to WordPress theme.
How to convert?
There’s a vast difference between converting your website and building a new one altogether. If you just want to convert website to WordPress theme, you need to import individual components of your old site to the new one. Those elements might include text content, graphics, testimonial videos, and other things. If you are not sure about what to keep and what to leave, you should consider using a content analysis tool such as Google Analytics. Once you have identified the content to be imported, it is equally important to note the current URL structure of the page as you might have a new URL for your new WordPress page. If this happens, you need to create 301 redirects from the old URL to the new one. Doing so will inform the search engines that the previous URL has been relocated to the new URL.
For the separate content pages, you again need to do the 301 redirect procedure for the same reason. This step will also pass on the page authority of the previous page to the new one.
Importing the content to WordPress depends on the platform upon which the previous website was built. While in most of the cases, you will be able to do the imports directly, but you will need to do it manually in case the direct import option is not available.
What do I do with the design?
Choosing the design of your new website totally depends on your desire. You can either keep the old design or opt for a new one. However, we suggest you give a complete makeover to your website as importing the old design may prove to be a tedious task. Some site owners might argue that their visitors are used to the old design, and it might be an issue if we suddenly change the design out of the blue. If you have similar thoughts, then you can stick to your old design only.
Otherwise, if you are up for a new look for your website, you can choose from plenty of themes available. In addition to it, you can add certain new elements like CTA buttons, revamped graphics, auto-play videos and gifs, and others. In a nutshell, it’s always the best strategy to carry forward your old content and remodel it using new themes and designs.
Overcoming the hurdles
It is quite inevitable that you will encounter some unforeseen circumstances while you convert a website to a WordPress theme. Mostly, they are very minor issues that you can easily overcome using some free or low-cost resources.
For example, you must equip yourself with the necessary plugins, code snippets, online resources and experts whom you can reach out if you are stuck somewhere. You can also opt to hire a WordPress developer, and it’s perfectly fine to do that if you want perfection in your job or if you don’t have a sound knowledge about web development. Most website owners believed that building a website was some rocket science, and they weren’t wrong, but then WordPress happened. However, you should be clear about your requirements before you go ahead and hire a WordPress developer. Once you have your resources and your requirements ready, you are all set to go ahead. Have a good time converting your website!