With the continued surge in popularity of smartphones and mobile devices, gu9 creative reflects on the advantages and disadvantages of designing mobile apps for business use.
Keeping in contact and getting information while on the go has become second nature as more individuals than ever own smartphones or use mobile devices for work. Marketers are paying attention to the growing reliance on mobile devices. Indeed, for some businesses, mobile Apps can almost be considered a “new website,” and many reputable companies have already successfully launched their app, putting them at the forefront of their industry.
Mobile Apps are becoming increasingly popular among B2B companies because they allow users to perform routine business tasks more efficiently. It’s been proven, for example, that service providers who offer App versions of their services receive more fabulous feedback from their target market since the App version is more portable and accessible, which appeals to time-pressed business professionals.
What services should a mobile app provide?
Apps must give a unique touchpoint opportunity for B2B enterprises to support salespeople in generating leads and displaying products or help customers order and purchase things swiftly and safely at their convenience. However, creating a mobile app for your company is not a straightforward task. For the most part, it is costly and time-consuming; you must keep it up to date with mobile operating systems and provide new features regularly to keep your clientele and potential business leads engaged. Hiring a professional mobile app development company will allow you to provide a most effective and helpful app development solution that will suit your needs and provides a new edge to your business or services or products.
The pros of creating an app are as follows:
Apps make your brand visible in the marketplace, allowing you to stay ahead of the competition.
Apps aid in client retention and loyalty since they are always available and serve as the first point of contact.
App technology enables you to exhibit products and services more creatively, engage with clients, provide more detailed information, and deliver a better customer experience.
Apps are frequently faster to load than mobile websites.
Your B2B sales leads may quickly download apps from app shops like iTunes, Google Play, and Facebook’s app store.
The app can provide you with valuable user-generated data that you can utilize to construct more focused lead generation marketing efforts in the future.
Compared to the cost of producing and mailing brochures, catalog Apps or ones designed expressly to demonstrate services/products make a lot of sense.
The cons of producing an App
A mobile App must be tailored to each platform, such as Android, Windows, iPhone, and others, costly and time-consuming.
Mobile Apps require ongoing maintenance, both in new content and technological advancements.
They’re more challenging to optimize than a mobile site.
Apps may be costly.
In short…
Apart from the disadvantages outlined above, you may believe that an App is unnecessary if you have a website performing well for you, with high visitor numbers and a steady stream of leads. Because the mobile browser is still the universal application accessible, it makes sense to make the most of it when it comes to B2B mobile marketing success — it’s easy to use and inexpensive. Your clients may have an excellent mobile experience without having to download an App first if your website has a responsive design, is compatible across all platforms, and shows correctly in different mobile browsers.
The mobile user experience, on the other hand, is far from flawless without a mobile-optimized website. It can be aggravating and time-consuming to use, and it may deter people from engaging with your company. Furthermore, the bulk of B2B websites serves as portfolios for their businesses – product or service-focused with little usefulness to the customer.
There’s a limit to what your website can accomplish and who it can reach out to. An App allows your firm to promote itself uniquely, providing something more to your consumer or end-user.
Because mobile application development remains a comparatively new marketing channel for marketers. It has a lot of untapped potential for businesses, allowing you to stay ahead of the competition and in front of the market. An app can help you achieve your business goals by concentrating on your consumers’ demands and eliminating potential obstacles with a bit of creative thought.